Around 2005 - 2015 in Japan, there was an issue that caught public attention: Fake labeling of foods. Multiple companies on the food industry such as restraints, food manufacturers and food retailers abused the profession by using a fake label of the product. For example, Japan times reported that Hankyu Hanshin Hotels served fake menu such as “Vannamei shrimp passed off as more expensive Shiba shrimp, “shark fin” soup using fins made of artificial ingredients”(Nov 14, 2013). More seriously, there was an issue that could lead to health issues. Meat Hope Co., meat manufacture had critical abuse of laws. For example, re-labeled meat that is over the trow by date using chlorine to “clean”, minced meat contained uncleaned rainwater and bread over the trow by date to fake the volume (Japantimes, Jul 18, 2007). These have shocked the public and got huge attention. Those issues have caused the government to investigate and the public to seek equilibrium of safety and cost (Arai&Yamauchi, 2008)
Hankyu Hanshin Hotels had a harsh reputation from the public, powered by the media. Tokyo Disney also fakes labeled some of the menus, such as serving tiger shrimp as more expensive “Kuruma shrimp”. However, it got almost none of the media attention(Business Journal, Nob 20, 2013). The business Journal analyzed the case and found out that Tokyo Disney has been a large portion of advertisement profit for over 40 years. Profit wise, it was a problem but also there was industry taboo, which is to “criticize the advertiser”. This might have caused some issues regarding public attention to be in the wrong place.
Citation
Arai, Issi & Yamauchi, Isamu. (2008) Mislabeling of food and distrust by market: Retrieved from
http://doi.org/10.15057/15949
Business Journal(Nov 20, 2013). The reason why Disney’s food mislabelling is not criticized.
Retrieved from https://biz-journal.jp/
Japantimes(Nov 14, 2013). Yet another shameful food scandal: Retrieved from
JapanTimes(Jul 18, 2007). Meat Hope Co. files for bankruptcy: Retrieved from
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